Hey there,

I'm JJ Soracco

Senior Product Designer

I design consumer and enterprise experiences and love the challenge of simplifying the complex while making both the user and business happy.
I have worked at these great companies
Apple Inc. logoElectronic Arts logoSam's Club logo


Sam's Club | 2019

Sam’s Club store management tool

Designed a tool that gives store managers a simple overview but deep look at their store's performance.
Key outcome: Became a key tool for store managers in all 600+ Sam’s Club stores.
Check out the project
Electronic Arts | 2014

Redesigning the chat experience for Origin

Created a chat system for multiple friends to chat via text and voice with each other while in and out of games.
Key outcome: 70% increase in chat usage
Check out the project
Electronic Arts | 2016

Created a unified search experience for Origin

Consolidated multiple search experiences into a single, unified experience for the user to find anything they needed on Origin.
Key outcome: $6 million uplift in revenue per year
Check out the project


Founder, CanonliKids.com
I have known JJ for many years and worked with him as a peer at Apple and as his manager at EA, where I was the UX Director. I oversaw his significant contribution to Origin and witnessed firsthand JJ’s attention to detail, strong work ethic, and ability to deliver high-quality designs on time.
VP, Take-Two Interactive Software
I worked with JJ on a number of major features over the years on Origin and I can say that he is one of the deepest thinkers I’ve met. He considers interactions and user flows comprehensively, creating elegant systems and flows that solve underlying use cases. He ensures that projects get done on time no matter what. His designs lead to a meaningful improvement in a number of Origin’s KPIs, including user sentiment and retention.
Creative Director, Take-Two Interactive Software
JJ is an exceptional designer with a thorough attention to detail. His careful consideration of all of the information surrounding a problem leads to impressive, noteworthy design solutions that are perfectly crafted to solve user needs. He'd make a wonderful addition to any design team.

Let's get to know each other a bit

Who is JJ?

I am a Bay Area designer who grew up in Pittsburgh, PA  where I attended Carnegie Mellon University and I got a degree in Communication Design with a Masters in Human–Computer Interaction.
You can learn more about me on the About page.

Where you can find me online

Let's chat!

If you liked what you see, you can email me here👇