About me

Photo curtesy of Nick Dunlap
About my work and me
I am a product designer with over a decade of experience creating both consumer and enterprise software. I really love creating solutions that positively impact users' lives while balancing business needs.
Currently, I am working at Sam's Club, focusing on creating productivity tools for our store employees to make their jobs easier. Previously, I worked on Origin, EA's game PC gaming platform, and Apple's iWork suite.
Outside of work
When I am not working, I enjoy rock climbing, hiking, exploring new places, and local food. I also love to spend time finding new music and digging into systems used in games to understand how they tick. My love of video games is probably what made me fall in love with designing systems and tools for people to use in their daily lives.
Don't be a stranger; let's chat!
Feel free to reach out to me at soracco@gmail.com to connect!
Just want to follow me? That’s OK too!